Saturday, April 16, 2011

Do It Yourself, Online Marketing/ pt 7 microblogging on Twitter

Microblogging via Twitter  

Today I'm looking at chp. 3 of  "The social media marketing book", by D.Zarrella.

Microblogging is a form of blogging that limits size of each blog.
Twitter limits blogs to 140 characters, so it's a good tool to announce news, events, new blog posts etc.

Here's some research that Dan did on Twitter
1.Using your first & last name as a handle is good, but if you have a common name( Ken Smith) the use of characters/numbers ( ken_smith) results in fewer followers on average.

2.Accounts that have bios have better chances of getting more followers.

3.Here is a chart that shows relationship of content of your blog and the average number of followers that the blog attracts.

Accounts labeled official,founder,expert & author also rank high.

4. People who refer to themselves as a spouse or parent have higher than average followers.

5. Those who refer to themselves as boy or girl have fewer followers.

6. Using emotions in your blog content results in a negative relationship with number of followers.

7. People who have more followers, than people they are following,themselves, have larger audiences.

8.Retweets is a powerful, viral marketing tool.
i) 11:00 am - 6:00 pm EST is the most popular time to retweet
ii) asking to retweet " please retweet"  works, if used in moderation
iii) posting about social media, especially Twitter itself, gets retweets
iv) use "clients" to help manage lots of followers & do updates from your phone.
      Dan's fav client is hootsuite

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