12 Interesting Facts about Internet Searches
Taken from " The Art of SEO, Mastering Search Engine Optimization" by Enge et al
1. 4500...is the number of searches performed every second, of every day
2. 2900 ( 65%)...is Google's search market share
3. 1 second...is the normal time it takes for search engine to respond to an inquiry
4. 50-50 almost... the percentage of searches done by males & females
5. 6-1 ..is the ratio of dollars earned offline for every dollar spent on advertising online
6. 74% of subjects of a 2007 Nielsen survey, used search engines to find local business
- 44 % used traditional newspapers
- 86% used the internet to find local business compared to 70% in
2006
7. 20% more clicks come your way if you have a natural ranking of #1 and you
have paid advertising that same search page
8. 62% of searchers click on search results on the first page
9. 90% of searchers click on results within 1'st 3 pages
10. 90% of searchers concentrate on the 1'st 10 results
11. 72% of searchers click on the 1'st link of interest
12. 46% of searchers who made a purchase did so within the 1'st hour
-26% who made a purchase, did so after 3 or more days, which
suggests that marketers should have complex interactions with searchers
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