Friday, April 8, 2011

Online marketing at a Fraction of the Cost: pt 6/building backlinks

Today I'm looking Dan Zarrella's "The Social Media Marketing Book",
where he talks about getting links to your website, by searching for
industry related blogs and then becoming acquainted with these 
bloggers by responding to their posts.
When you respond to posts, (either positively/negatively) you can 
usually put in a link to your site.

I did some extra research into links, and here's what I found at

Anchor text is the most important item in a backlink. It must also
include your keywords. Anchor text is the word(s) that you click 
on to open the hyperlink. So if you have the best search engine, 
then “the best search engine” would be the anchor text.

Other Ways to Build Backlinks
The Backlink Builder tool is a source to find links. When you enter 
the keywords of your choice, the Backlink Builder tool gives you a
list of sites where you can post an article, message, posting, or 
simply a backlink to your site.

Affiliate programs and news announcements and press releases 
are also good for boosting traffic. Look for these directories in web.

No comments: