Making Your Site Accessible to Search Engines
Indelible Content
- must be in HTML text format
- non text format such as images, flash files etc are invisible to search engine spiders
- use "alt attributes" in html, ( a text description for images) to provide search engines with a description of the pictures etc.
Spiderable Link Structures
- spiders use links on web pages to discover other web pages & websites
- therefore you should have links to other pages of your website on your landing page
- don't expect spiders to find these other pages if there's no link to them
- limit number of links per page to about 100, or risk the chance that Google may stop spidering additional links
XML Sitemaps
Google, Yahoo & Microsoft support a protocol known as XML Sitemaps
Sitemaps allow you to supply search engines with a list of the URLs you want them to crawl
Sitemaps don't guarantee the crawling of a URL, but are a compliment to search engines everyday link-based crawl
Creating an XML Sitemap
Find a sitemap generator on internet such as:
www.google.com/webmasters/sitemaps/siteoverview/
www. sitemaps.org.xml
www.xml-sitemaps.com
www.sitemapspal.com
www.sitemap.xmlecho.org/sitemap
- spiders use links on web pages to discover other web pages & websites
- therefore you should have links to other pages of your website on your landing page
- don't expect spiders to find these other pages if there's no link to them
- limit number of links per page to about 100, or risk the chance that Google may stop spidering additional links
XML Sitemaps
Google, Yahoo & Microsoft support a protocol known as XML Sitemaps
Sitemaps allow you to supply search engines with a list of the URLs you want them to crawl
Sitemaps don't guarantee the crawling of a URL, but are a compliment to search engines everyday link-based crawl
Creating an XML Sitemap
Find a sitemap generator on internet such as:
www.google.com/webmasters/sitemaps/siteoverview/
www. sitemaps.org.xml
www.xml-sitemaps.com
www.sitemapspal.com
www.sitemap.xmlecho.org/sitemap
Managing & Updating XML Sitemaps
After your has been crawled, monitor results & resolve any issues that are exposed.
Update sitemap when new URLs are added, or you've added a volume of static pages, on
the big 3 search engines.
No need to update XML sitemap when updating content on existing URL's.
If your site has multiple URL's that refer to the same piece of content include only a canonical version of each URL.
This will suggest to the search engines which is the preferred version of the page.
Don't include the following:
1.Multiple URL's that point to identical content
2. low value pages on your site
3. URL's that include tracking parameters
Upload your sitemap file to the root directory.
Monitor the results of your XML sitemap after your site has been crawled, & fix any outstanding issues.
View your stats & diagnostics for Google Sitemaps at: google.com/webmasters/sitemaps/siteoverview
When you add URL's to your site update your XML Sitemap with:
1. Google use your Google Sitemap account or HTTP request
2.Bing
3.Yahoo
No need to update sitemap if you're adding content to existing URL's.
Good idea to remove deleted pages to avoid broken links.
After your has been crawled, monitor results & resolve any issues that are exposed.
Update sitemap when new URLs are added, or you've added a volume of static pages, on
the big 3 search engines.
No need to update XML sitemap when updating content on existing URL's.
If your site has multiple URL's that refer to the same piece of content include only a canonical version of each URL.
This will suggest to the search engines which is the preferred version of the page.
Don't include the following:
1.Multiple URL's that point to identical content
2. low value pages on your site
3. URL's that include tracking parameters
Upload your sitemap file to the root directory.
Monitor the results of your XML sitemap after your site has been crawled, & fix any outstanding issues.
View your stats & diagnostics for Google Sitemaps at: google.com/webmasters/sitemaps/siteoverview
When you add URL's to your site update your XML Sitemap with:
1. Google use your Google Sitemap account or HTTP request
2.Bing
3.Yahoo
No need to update sitemap if you're adding content to existing URL's.
Good idea to remove deleted pages to avoid broken links.
No comments:
Post a Comment