Thursday, May 3, 2012

DIY Internet Marketing/ pt 17 Keyword Tools

                       

 Addendum to last month's article "The Theory Behind Keyword Research"
 Competitive Analysis
Your competitors will probably have invested time and effort into learning how their own customers think, 
and how to best approach them. So should you.
Your analysis should include:
1. Reviewing competitors' websites, looking for keywords/phrases they use, that compete with yours
2. Record the non-brand terms they use
3.Examine articles they have been published on websites, other than their own
4. Read what the media says about them


KEYWORD RESEARCH TOOLS  

(Keyword Search Data via Search Engines)
I'm outlining the overall description of the methods used to research keywords. 
 I suggest working with the actual tools to learn how learn how to get the most out of them. 
Keep in mind that all keyword search tools are based on limited data. Because each tool will 
give you different results for the  same search term, you should regard each tool as a good way 
to get a general comparison of search terms.


Blog Search Counts
Blog search data is valuable for finding hot topics and keywords in the blogosphere & social media. 
Most data is temporary, so if it's more than 3-4 months old, it's probably out of the blog index. 
For example, 1,130,000 results returned for the blog search for jingles, versus 12,100,00 when 
a web search was used for the same term.

 Blog Search







 Internet Search
 


Related Terms
Most search engines also give you "related" terms
eg. "whales" could produce a list like: whale watching, Pictures, Blue Whales, Songs etc.
Using " * "  in front of the search term gives you common terms/phrases that precede or 
follow a given search term.

Frequency of Recent Usage
With Google's date range operator, you can narrow search 
down to past day, week month, year etc. using the "Advanced Search" mode or do regular 
search and add these operators at end of URL:

8as_qdr=d   past 24 hours
8as_qdr=d4 past 4 days
8as_qdr=w  past week
8as_qdr=w5 past 5 weeks
8as_qdr=m6  past 6 months
8as_qdr=y2  past 2 years

 Google News & Yahoo are good for finding people who are putting out press releases/getting 
news coverage on specific search terms. 

Google's Adwords Keyword Tool & Traffic Estimator
( https://adwords.google.com/select/keywordtoolexternal)

Provides related terms, search volumes estimates, search trends, & ad costs estimates a for 
both URLs  & keywords you enter.


Traffic Estimator
You must have an Adwords account  to use Traffic Estimator
Located in the Google Adwords, it gives you the potential click-throughs you may see on your 
site as a results of using  a particular keyword, including search volume,cost per click,ad positions, 
clicks/day, cost per day.
The cost info tells you how competitive a keyword is.
Types of Searches in Traffic Estimator
Broad Match: your ad will appear in search results when any of the words in your keyword phrase 
that are used in a search query
Exact  match: brackets around the (keyword)
Phrase  match: put keywords in "quotes " your ad shows only phrases that contain anything that 
contain your keyword.
Negative match: Put negative sign/dash in front of keyword, means your term does not apply to your 
services & your ad won't show for the corresponding search


Yahoo Search Marketing  
You need to be a Yahoo Search Marketing customer to use it. It only gives keyword relative 
popularity, not actual search numbers.
Also very good for brainstorming keywords. Gets its' info from Yahoo queries.

Microsoft's adCenter keyword Generation Tool ( free)
Generates keyword suggestions based on your keyword/URL.
The  CPC (cost per click) the is an indication of the competition for the word is.
Gets its' info from Bing.
Good for generating keywords for your target subject or for any URL,
including your competitors.
Gives demographic data as well.


Wordtracker   (http://www.wordtracker.com)
Cost between 10-300/year besides a limited free tool.

 FEATURES

 1.Keyword Researcher displays :
i) The most popular search terms that include the keywords that you entered
ii) Number of searches/day
iii) Predicts how many searches are performed in a day
The Evaluate tab lets you analyze competing search engine listings such as Google,Microsoft, Yahoo etc.

2. Keyword Universe
Gives keywords that are related/synonymous  to/with your search.
Eg. SEO = internet marketing

3. Full Search
Gives a list of similar keywords, plus the number of times those keywords appeared in the meta tags of 200 
related web pages.

4. Keyword Projects
Stores up to 5 of your  keyword research projects


5. Reports
i) Provides  the top 1000 search terms for past 48 hours
ii) & Top 1000 terms over last 90 days


6. Free keyword Suggestion Tool  ( http://freekeywords.wordtracker.com)
Gives you total number of searches done in last 90 days on any word, but because it's data 
sources are very limited don't rely on it for precise measurements, onlyas an indication as to 
which are more popular than others


Because Wordtracker has a limited data source( Dogpile & Metacrawler, accounting for 
1% of all web searches) it's good for getting a general idea of popularity of terms.
There's a paid & free version.


Keyword Discovery.com  (Keyworddiscovery.com)
FEATURES:
1.Keyword Search
i) Gives most popular search terms along with your term
ii) A search count on those words in last 12 months


2.Query
Shows terms related to your search word


3.Searches
Number of times each term searched over past 12 months


4.Occurrences
Estimates number of pages where each search term appears


5.Key Effectiveness Indicator  KEI
Measures the value of search term.
It factors the number of times a term has been searched compared to the number of 
web pages that contain same term.
Be aware that experts don't recommend using KEI because the results do not correlate to
 the competition level for a term


6.Predicted Daily
Number of searches across the web


7.Industry Keywords
Tracks popular terms used in various industries


8.Spelling Mistake Research
i) gives spelling variations of term
ii) number of searches for your keyword
iii) keyword results for your term


9.Seasonal Search Terms
i) market share of which search engines were used for search query
ii) shows search trends for each month


10.Related Keywords
Type in "related:[keyword] " or "crawl:[keyword]"  gives you words that are related to this term

11.Keyword Density Analysis
Tells you the density percentage of keywords for each URL you provide.
Good for spying on competitors.
Don't rely on it to judge a page's keyword targeting as it can be misleading, because search
engines use a far more sophisticated analysis of keywords.


12.Domain Researcher Tool
Search available domains that are based on popular keyword searches
as they have high traffic potential
Shows how many users have searched for that URL


13. COMPETITIVE INTELLIGENCE REPORTS (requires a subscription)

Reports include:
a. Link Intelligence ...identifies which links are sending traffic to your competitors
b. Search Term  Intelligence ...identifies which search terms are sending traffic to your competitors
c. Search Engine  Intelligence ...identifies which search engines are sending traffic to your competitors
d. PPC campaign  Intelligence ...identifies which search terms your competitors are bidding on
e. Referrer  Intelligence ..provides info about specific sites that  are referring traffic to your competitors
f.Popularity Index..tells you how many unique sessions  your competitors' . gets
g.Ranking Report...tells you which terms competitors are ranking for & the rank of these terms
h. Meta keywords,analyzes competitors' meta keywords
i.Competitive Intelligence Executive Report, give every Competitive Intelligence  Report available


14. Keyword Suggestion Tool   free & subscription
Its' data source is limited, but it's still useful


Google Trends  - free (google.com/trends)
You can see Google's estimate of which cites,regions,languages performed largest  number 
of searches for a keyword

Hitwise (hitwise.com)
Gives information on search terms of your competitors.
as well as market specific results of how people search locally.
Very expensive 20K plus.

Enquisite Optimizer.com   (enquisite.com) fee involved
Tells you which  long tail terms are bringing in traffic & which ones are leading to conversion.


























4 comments:

Gerald Blose said...

This is one of the key to success in Internet Marketing, using the right keywords is like using the perfect ingredients in cooking, but once the cooking is done, you can certainly taste the difference of what's lacking and what has been over used, this is the same pattern used by Phoenix Search Engine Marketing guys why they are bringing it to a higher level.

NormanFor8 said...

I would definitely have to agree, a professional seo experts once told me that you have to find the right keywords and use it wisely, own it as possible, keep the links tight and if you were as enthusiastic as you started, you have yo double it.

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shanecastane said...

By branching out to other sources of traffic, you're going to increase the number of people who see your opt in page each day. The more people who see your page, the more actual subscribers you're likely to get. Certainly if you're averaging one subscriber for every 7 page views and you're getting 500 page views per month, giving you approximately 71 subscribers, then if you can increase your page views by another 500, even if you have to submit to 10 other sources, you've now doubled your monthly subscribers.

And you've done that simply by taking the same article and putting it on more sites.
Guaranteed Search Engine Ranking is also a way of promoting the product, and is a very popular form of internet marketing. By far it Website Optimization Company for the visibility level of the website that is to be promoted.


Now, let's move onto the opt in page itself. We've established that we get one opt in for every seven page views. Problem is, we've created our page and never bothered changing it to see if MAYBE we can make it a little better. What if we tweaked the headline or changed the opt in form itself and managed to improve our opt in percent to one in every six page views? That means for every 500 page views we now have about 83 subscribers.