Monday, May 23, 2011

Do-it-Yourself Marketing /Pt 11 HOW SEARCH ENGINES WORK pt [ii]

How search engines work [pt ii ]

Semantic Connectivity 
This is an added advanced,advantage to help with:
i- figuring out keyword phrases
ii- figuring out relationships of text on high ranking pages
iii- finding pages with relevant themed links
iv- finding which keywords to include on a page

The source for this information is highly technical,but the principles used 
are basic. Search engines try to recognize connections between words, 
phrases & ideas on the web using the following types of searches.
1. proximity searches eg. terms that may have different order from
   original query
2. fuzzy logic  eg.. misspellings, close enough for jazz
3.boolean searches  eg. Yes,Or,Not
4. weight shifting  eg. the importance of each search term

Search engines are getting better at recognizing the connections between 
words, phrases,& ideas. Therefore this semantic connectivity will eventually 
put greater emphasis on theme of pages,sites & links.
eg. zebra & lion would be connected. because they are both animals.

1.keyword-rich title page
2. keyword-rich of inbound anchor text link authority of site
4. age of site
5.popularity of link within site's internal link structure
  - all pages should be on the site's global navigation to increase it's own importance
6. relevance of in bound links
 - all links are good, related ones are best popularity of  of site, in it's topical community
8. keyword-rich content
- include semantics
9. global link popularity of sites that link in
  - number of inbound links use
  - quality of links use
10. number of ranks per day increases/decreases
11.  user Data ...personalization like geolocation, language preference

When search queries that are too general, search engines offer diverse results.

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