Do It Yourself, Online Marketing/ pt 7 microblogging on Twitter

Microblogging via Twitter  

Today I'm looking at chp. 3 of  "The social media marketing book", by D.Zarrella.

Microblogging is a form of blogging that limits size of each blog.
Twitter limits blogs to 140 characters, so it's a good tool to announce news, events, new blog posts etc.

Here's some research that Dan did on Twitter
1.Using your first & last name as a handle is good, but if you have a common name( Ken Smith) the use of characters/numbers ( ken_smith) results in fewer followers on average.

2.Accounts that have bios have better chances of getting more followers.

3.Here is a chart that shows relationship of content of your blog and the average number of followers that the blog attracts.

Accounts labeled official,founder,expert & author also rank high.

4. People who refer to themselves as a spouse or parent have higher than average followers.

5. Those who refer to themselves as boy or girl have fewer followers.

6. Using emotions in your blog content results in a negative relationship with number of followers.

7. People who have more followers, than people they are following,themselves, have larger audiences.

8.Retweets is a powerful, viral marketing tool.
i) 11:00 am - 6:00 pm EST is the most popular time to retweet
ii) asking to retweet " please retweet"  works, if used in moderation
iii) posting about social media, especially Twitter itself, gets retweets
iv) use "clients" to help manage lots of followers & do updates from your phone.
      Dan's fav client is hootsuite

Online Marketing..at a fraction of the cost /Part 2

PART TWO (Getting My Feet Wet)

According to "THE ART OF SEO, MASTERING SERACH ENGINE OPTIMIZATION"
the internet has forever changed, the way man creates,publishes, distributes,
finds information & resources . All organizations & individuals need a web
presence, and in turn need search engines to bring them traffic. Search Engine
Optimization is the "key to success" in the web economy.

Project #1 ( Taken from "THE SOCIAL MEDIA MARKETING BOOK")

As Dan suggests, I visited other blogs to get a feel for this whole blogging thing.
The ultimate goal of which is to help me find my own unique blogging topic.

The results ?
I've discovered that out there in the "blogispere", there really are no topics that
are truly unique. What is unique however, are one's own personal experiences &
points of view. . I've concluded that blogging, just like networking, smoozing,
guest speaking,waxing eloquently at social gatherings in general is really the art
of holding someone's attention through conversation.

Some people are interesting to talk to; others are a complete bore.
Ultimately, a good blog is about being an interesting personality, who has
something worth your while, to listen to.

On my next posting I'll fill you in on my blog topic(s).
I've got 5 different websites to consider, so I've got my work cut out for me!