DIY Internet Marketing/ Mapping SEO Progress

 

  

Mapping  SEO Progress

Keep a log in order to gage  effects  of your SEO efforts.
To find out how many of your site's pages are indexed by search engines use site:yourdomain.com . Related to this is the crawl rate of spiders, which can be found at Google Webmaster Central

Benchmarking Current Rankings
Because of all of the inconsistencies related to ranking, which means any given result is not necessarily correct, it's more practical to look at your traffic and conversion stats, as the truest indicator as to where you should spend your resources.

Google analytics & Yahoo analytics, are 2 good tools for bench marking.
Focus on the data that is relevant to your goals.

SWOT Analysis of SEO
1.strengths
2.weaknesses
3.opportunities(which areas are doing o.k.but have room for improvement
4. threats (compare your weaknesses with competitors' strengths

Good SWOT analysis is the most valuable 1'st step you can take re: web marketing & SEO.

Do-it-Yourself Marketing /Pt 11 HOW SEARCH ENGINES WORK pt [ii]

How search engines work [pt ii ]

Semantic Connectivity 

This is an added advanced,advantage to help with:
i- figuring out keyword phrases
ii- figuring out relationships of text on high ranking pages
iii- finding pages with relevant themed links
iv- finding which keywords to include on a page

The source for this information is highly technical,but the principles used 

are basic. Search engines try to recognize connections between words, 

phrases & ideas on the web using the following types of searches.
1. proximity searches eg. terms that may have different order from
   original query
2. fuzzy logic  eg.. misspellings, close enough for jazz
3.boolean searches  eg. Yes,Or,Not
4. weight shifting  eg. the importance of each search term

Search engines are getting better at recognizing the connections between 

words, phrases,& ideas. Therefore this semantic connectivity will eventually 

put greater emphasis on theme of pages,sites & links.
eg. zebra & lion would be connected. because they are both animals.

   
TOP 11 BASIC RANKING FACTORS
1.keyword-rich title page
2. keyword-rich of inbound anchor text
3.global link authority of site
4. age of site
5.popularity of link within site's internal link structure
  - all pages should be on the site's global navigation to increase it's own importance
6. relevance of in bound links
 - all links are good, related ones are best
7.link popularity of  of site, in it's topical community
8. keyword-rich content
- include semantics
9. global link popularity of sites that link in
  - number of inbound links use https://siteexplorer.search.yahoo.com
  - quality of links use www.seomoz.org/linkscape
10. number of ranks per day increases/decreases
11.  user Data ...personalization like geolocation, language preference




AMBIGUOUS QUERIES
When search queries that are too general, search engines offer diverse results.